Evidence and Data
Trust is the basis of Public Affairs. People or organisations can have different points of view, different perspectives or even interpret data differently.
However, at no time should you disseminate false or misleading information knowingly or recklessly and you should exercise proper care to avoid doing so inadvertently.
- When asked to present data to stakeholders that you know to be erroneous, explain why this is not a good idea and you are bound by the EPACA Code and cannot do so.
- Do not spread baseless rumours, even if it is a good story.
- Double check data and reference it when possible.
- Fact check all information received from third parties.
- There is no room for ‘alternative’ facts.